YMCA Day of Giving: Grow Your Cause, Cash and Constituency in 24 Hours!

Presenters:

Charles Myer, VP/Chief Development Officer & Foundation President, YMCA of Metropolitan Dallas
David Frederick, VP/Chief Marketing and Communications Officer, YMCA of Metropolitan Dallas
Carrie Collins, SVP/Chief Advancement Officer, YMCA of Northwest North Carolina

This webinar shares the learnings and best practices of running a “day of giving” initiative from two highly respected YMCA Associations in Dallas and Northwest North Carolina. We’ll discuss how a YMCA Day of Giving can become a successful tool to engage members, donors, and volunteers in the Annual Campaign as well as create greater visibility for the YMCA in the community. Workshop Objectives/Outcomes:

1) Learn the best practices of planning and running a YMCA Day of Giving

2) How to leverage the event to increase the number of new donors to the campaign

3) How to leverage the event to increase the number of members that give to the campaign

4) Learn about how to best utilize marketing and communications in promoting the one-day effort

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