YMCA Day of Giving: An Effective Strategy for Fundraising and Communications
Presenters:
Charlie Myer, YMCA Consultant/Retired YMCA Professional
Carrie Collins, CFRE, Senior VP, Chief Advancement Officer, YMCA of Northwest North Carolina
David Frederick, Executive VP, Chief Strategy & Brand Officer, YMCA of San Diego County
Plan now for YMCA Day of Giving on March 7, 2023. In 2022, 68 YMCA associations joined in this initiative with 56% reporting a total of over $738K raised through over 4,600 donors including over 1,200 new donors collectively. This webinar will share the learnings and best practices of running a YMCA Day of Giving. We’ll discuss how a YMCA Day of Giving can become a successful tool to engage members, donors and volunteers in the Annual Campaign and create greater visibility for your YMCA in the community. We will provide summary results, reporting and testimonials from YMCAs that participated.
Workshop outcomes - You will learn how to leverage this one-day event to:
-A greater understanding of the impact of YMCA Day of Giving
-Learn ways to increase the number of new donors and members who give to your annual campaign
-Access to tools, resources and information for Ys to hold their own giving event
-Access to a network of participating Ys to use as a resource
