Moving from Event Sponsors to Annual Partners
Presenter: Devon Maloney, Vice President of Fund Development and Community Services, Lakeland Hills Family YMCA
An Annual Partnership offers donors at any level a customizable 12-month sponsorship agreement that combines benefits through special events, program initiatives, cross-promotion, and more. Annual partnership offerings are completely individualized to the partner’s interest, value motivation, and budget which are realized through the discovery phase. These partnerships allow Development Offices to eliminate repetitive asks throughout the year and have one solicitation for the entire calendar year that guarantees multiple interactions and no asks. The Annual Partnership Process is a vital resource to maximize contributions and move your fundraising from transactional to transformational in impact.
Steps of an Annual Partnership:
Prospect: Learn how to find your prospective Annual Partners for the upcoming year.
Discovery: Learn how to evaluate the donor’s motivation to engage and prepare a proposed Annual Partnership Grid.
Solicitation: How to prepare for the solicitation conversation. What are the benefits of this arrangement for the donor?
Annual Flow: What does the rest of the year look like? What internal processes are needed?
Stewardship: How to thank your donors, all year long!
