Meet Today's Donors: How the Pandemic Changed Giving Expecations
Webinar Series Sponsor: Daxko
Presenter: Emily Newberry, Vice President National Accounts, OneCause
From Amazon to Disney to Shake Shack, today’s consumers want ease, immediacy, and self-curated experiences. And guess what? Today’s consumers are also your mission supporters.
During the pandemic, expectations changed, as more people experienced life (and giving) online 24/7. As a result, the need for “frictionless” philanthropy is here. Donors expect and want simple, on demand, and choose your own adventure giving. From fundraising events to online campaigns, generosity joins forces with easy-to-use technology to create flexible options for your supporters.
Is your cause ready for the future?
In this webinar, we’ll explore new automated strategies to make ease a focal point of your fundraising experiences, create personalized interactions, and showcase how “choose your own” giving options can be part of your donor journey.
Whether it’s through automated text communication, QR codes, or self-service fundraising – this session will help you map out giving experiences that make donors happy, optimize engagement, and drive higher impact.
Learning Outcomes
- Leverage fundraising research and key trends
- Incorporate innovative self-service tactics throughout the donor experience
- Rethink generosity flows and how technology can streamline touchpoints
- Leverage automated messaging to maximize the supporter experience
