Impact Marketing Strategies for Busy Grant Writers and Program Directors
Presenters:
Pam Bailey, Senior Director of Fundraising and Public Relations, YMCA of Greater Flint
Lauren Wilson, Director of Funds Development, Williams YMCA of Avery County
Fundraisers should make it a priority to publicly thank and acknowledge donors and sponsors for their donations and investment in our programs. However, many grant professionals and program directors treat marketing their grants and service programs as a low priority once the money has been secured. It is an easy and dangerous trap to fall into, to want to secure more money without properly stewarding the grants you already have. This workshop will describe Impact Marketing, how to do it on a shoestring budget with minimal personnel, and how NOT doing it is costing you thousands in grant funds.
Webinar Outcomes:
- Create effective workflow to create effective Impact Marketing with limited staff and budget
- Create a year-round Impact Marketing Strategy
- Understand the ethical and legal implications of sharing client stories and ensuring grant agreement compliance
