2020.07.16

Donor Engagement in the Era of Covid-19

Presenter: Steven Shattuck, Bloomerang

The spring of 2020 has brought unique challenges to fundraisers at organizations large and small. During this tumultuous and unprecedented time, what can fundraisers do to maintain donor support in a world that seems upside down? Drawing on data from over 4,000 nonprofits and eight specific case studies, Steven Shattuck from Bloomerang will reveal five key elements of successful fundraising campaigns during COVID-19 and beyond.

Learning Objectives:

  • What types of outreach strategies have been effective
  • Inspiration for email content and virtual event formats
  • How fundraisers can stay positive during trying times

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