Crafting a Compelling Case for Donor and Government Support
Presenters:
Molly Thompson, SVP of Strategic Alignment, YMCA of South Hampton Roads
Sheree Vodicka, CEO, NC Alliance of YMCAs
Do you want to increase support for your Y? Your approach likely includes potential donors, but does it include elected officials? In this session, you’ll learn how to craft a case for support that appeals to specific audience groups like donors as well as methods to build awareness and support through meaningful advocacy.
Webinar participants will learn to:
- Identify the key elements of a compelling case
- Understand the importance of data in storytelling
- Understand Advocacy
- Be aware of how and how often Ys should be communicating with elected officials
- Define the roles of staff and board in advocacy
