2020.11.5
Applying Decision Science in Legacy Marketing
Presenter:
Ligia Pena, Globetrotting Fundraiser
Applying Decision Science in Legacy Marketing
Legacy giving is immensely different to campaign giving - it requires thought, lots of time and technical skills. So how do you make it as easy as possible for your donors to consider pledging a gift in a will? What decision science nudges can you use to help them along the decision-making process? You’ll learn the fundamentals of decision science, how people make decisions, and how to transform your appeals and secure pledges.
