October 2023 News from North American YMCA Development Organization
Message from the NAYDO Chair
A SEASON FOR CHANGE
Dear NAYDO Members,
Change is in the air, along with falling leaves, the fresh smell of a brisk morning, and wood smoke from fire pits and fireplaces in the evening.
Fall is a season for change, and I’ve also been thinking about how much our annual campaign has changed these past few years. Today, we focus on donors and community instead of what the Y needs. Before, we were focused on asking. Now, we invite donors to join and invest in our mission. A donor’s engagement with the YMCA mission is key, and this is what changes their giving experience. It’s a transformation, not a financial transaction.
It’s the same with NAYDO. We invite Y staff and volunteers to join, but what we really want is for each person to engage. To be active, not passive. To share and reach out. To get involved. When our members understand that the time they invest in NAYDO connects them more deeply to the Y’s mission – and to their staff, board members, donors, volunteers, members, and other stakeholders – their experience changes.
I am renewed and reenergized with my NAYDO involvement. I get outside my daily job and challenges. I am inspired by the work we accomplish together. This involvement is vital for NAYDO’s future and the Y’s future.
I invite and encourage you to get more involved in NAYDO. Contact Mary Zoller to find the best fit for your time and interests.
NAYDO is an investment in our collective philanthropic success. We must continue to find the resources, tools, tactics, and know-how to meet the needs of our communities. Let’s collaborate and share our successes. Together, we can do more.
In Y service,
Carolyn Grady, NAYDO Chair
SVP, Chief Development Officer, YMCA of Greater Pittsburgh
ORIENTATION FOR NEW NAYDO MEMBERS
Welcome, new NAYDO Members! Be sure to take advantage of all NAYDO has to offer - year-round webinars, networks and more.
Join a team of NAYDO leaders to learn how NAYDO can impact your Y and your communities. You'll learn more about networks, virtual events, NAYDO Academies, and the annual conference that draws more than 1,500 for 3 days of inspiration, learning, and connection.
Wednesday, November 8, 1-1:30 pm Central
NAYDO 2024 CONFERENCE
Members-Only Lowest Rate through October 30
MONTHLY WEBINAR SERIES
October 19, 1:30-2:30 pm Central
AI and Fund Development
Presenter: Randy Klassen, CFRE, Fund Development Consultant, TR Leadership Consulting
November 9, 1:30-2:30 pm Central
Crafting a Compelling Case for Donor and Government Support
Presenters: Molly Thompson, SVP of Strategic Alignment, YMCA of South Hampton Roads, and Sherree Vodicka, CEO, NC Alliance of YMCAs
December 5, 1:30-2:30 pm Central
Be a #YAdvocate: How Advocacy Can Help Advance Your Fundraising Goals
General advocacy information for all; specific U.S. federal funding info included
Kelly Kennai, Senior Director,
Elena Rocha, Senior Director, Youth
Katie Adamson, Vice President,
YMCA of the USA Government Relations and Policy
Don't forget: NAYDO Webinars qualify for Y-USA Leadership Recertification and CFRE certification credit. Past webinars are posted on the members-only section of the website. Contact Kristen Obaranec, CFRE, if you have trouble locating them.
VIRTUAL NETWORK EVENTS
By Erica Halpern, NAYDO Networks Manager
Networks are open to all, and there is no limit on what you can participate in. Please contact me if you have questions about NAYDO Networks.
NAYDO COMMUNICATIONS AWARDS
December 6 Application Deadline
One membership benefit is the opportunity for recognition. The NAYDO Communication Awards provide a chance for YMCAs of all sizes to submit entries for:
•The NAYDO Strategic Communications Excellence Awards recognize exemplary YMCAs that have developed multi-faceted communications campaigns designed to inform, educate, or persuade specific audiences about the Y’s cause, impact, or an initiative. Each award will be given to small, mid-size and large Ys in these categories:
• Best Overall Campaign Excellence recognizes a YMCA for developing the best overall strategic campaign within its budget size.
• Communications for Inclusion recognizes a Y that has showcased its extraordinary work to targeting communications that are welcoming to those of an underserved group(s) including minorities, those of all abilities, or targeted demographics.
• Philanthropic Communications recognizes YMCAs for a clear and creative strategic approach to the development of communications fundraising campaigns.
• Small Budget Star recognizes YMCAs that have developed a multi-faceted communications campaign designed to inform, educate, or persuade specific audiences about the Y’s cause, impact or an initiative while spending $5,000 or less.
Who in the YMCA Movement is moving the dial on communicating the YMCA mission, vision and purpose? Nominate them as the Cause Communicator of the Year. This person does not have to come from your YMCA. This award recognizes a YMCA leader's efforts to inform, educate and engage their team, volunteers, donors and/or community. Often a CEO, Board Chair, Volunteer, or Branch Executive, this person clearly articulates a vision that inspires and motivates others.
VISIT YMCA OF THE ROCKIES!
YMCA of the Rockies is offering a mountain experience with lodging and activities for attendees from April 1 with departure on April 3, conference opening day. Post Conference stays April 6-7 are available also at a special rate that includes a paid activity voucher. YMCA of the Rockies' Estes Park Center is 1.5 hours northwest of Gaylord Rockies and is adjacent to Rocky Mountain National Park. Check out YMCA of the Rockies online. To book your stay, call 888-613-9622 and say you are with NAYDO. Or, contact Carrie Rossman for more details.
Giving USA Report 2023 Follow Up
Thanks again to Gail Glasser, senior consultant at Lighthouse Counsel and Y alum, for leading the August webinar. Gail provided interesting follow-up info.
The Silent Generation (1925-1945) have the largest base of donors (88% give) and make up 26% of the total individual gifts in the US.
The Boomers (1946-1964) have the second largest donor base with 72% giving. They make up 43% of the total individual gifts in the US.
Millennials make up 11% of total gifts and 84% give.
Gen X makes up 22% of the total giving.
Gen Z and Generation Alpha are too early to tell in terms of percentages.
How generations respond to different asks and use social media and online giving are different. The article offers some insights into that mix.
Here are five take-aways from this year's report.
NAYDO's Newest CFREs
Jennifer Yeomans, Manager, Fund Development & Marketing
YMCA Greater Saint John, New Brunswick, Canada
Teri McGuill, Chief Development Officer
Arlington-Mansfield Area YMCA, Texas
AFP Board Member
Michelle Edgerton, Executive Vice President of Advancement
YMCA of the North
TIPS & TACTICS
Increase your productivity with 15-minute meetings Wall Street Journal
Upskill: Train current employees in new areas instead of hiring Kellogg School at Northwestern University
How to maintain donor relationships during staff transition Johnson & Grossnickle
eDevelopments Disclaimer Unless they are NAYDO members, sponsors or exhibitors, the websites, consultants, and other resources cited in these articles and links are not endorsed by NAYDO. The information is provided as food for thought only!