October 2023   News from North American YMCA Development Organization   

Message from the NAYDO Chair  


Dear NAYDO Members,

Change is in the air, along with falling leaves, the fresh smell of a brisk morning, and wood smoke from fire pits and fireplaces in the evening.
Fall is a season for change, and I’ve also been thinking about how much our annual campaign has changed these past few years. Today, we focus on donors and community instead of what the Y needs. Before, we were focused on asking. Now, we invite donors to join and invest in our mission. A donor’s engagement with the YMCA mission is key, and this is what changes their giving experience. It’s a transformation, not a financial transaction.

It’s the same with NAYDO. We invite Y staff and volunteers to join, but what we really want is for each person to engage. To be active, not passive. To share and reach out. To get involved. When our members understand that the time they invest in NAYDO connects them more deeply to the Y’s mission – and to their staff, board members, donors, volunteers, members, and other stakeholders – their experience changes. 

I am renewed and reenergized with my NAYDO involvement. I get outside my daily job and challenges. I am inspired by the work we accomplish together. This involvement is vital for NAYDO’s future and the Y’s future.

I invite and encourage you to get more involved in NAYDO. Contact Mary Zoller to find the best fit for your time and interests.
NAYDO is an investment in our collective philanthropic success. We must continue to find the resources, tools, tactics, and know-how to meet the needs of our communities. Let’s collaborate and share our successes. Together, we can do more.

In Y service,
Carolyn Grady, NAYDO Chair
SVP, Chief Development Officer, YMCA of Greater Pittsburgh


Welcome, new NAYDO Members! Be sure to take advantage of all NAYDO has to offer - year-round webinars, networks and more. 
Join a team of NAYDO leaders to learn how NAYDO can impact your Y and your communities. You'll learn more about networks, virtual events, NAYDO Academies, and the annual conference that draws more than 1,500 for 3 days of inspiration, learning, and connection.
Wednesday, November 8, 1-1:30 pm Central  
Register here.  

Members-Only Lowest Rate through October 30

New to NAYDO? Here are a few things you should be aware of about conference registration:
1. The lowest rate of $775 is only AVAILABLE NOW through October 30, so make the most of that membership and choose the paid in full option
2. Second lowest rate of $800 is also available now through October 30 with a $100 deposit per person paid at this time, leaving you a $700 balance due in January 2024.
3. If you are applying for financial assistance, please complete the financial assistance application form and register for the conference at the financial assistance rate of $50.
4. Book hotel rooms NOW. Gaylord is sold out, and a fourth overflow has been added. It is located near the other 3 overflows, and the NAYDO shuttle will pick up and drop off there. Sign up for the shuttle on the conference registration form: $50 flat rate for the 3 days.

Courtyard by Marriott Denver Airport | Room rate $193/night plus approx. 15% tax 
Reservations Link: Marriott Courtyard Denver     
On page 2 of the Conference Brochure, refer to the Quick Links for easy access to to register, access the latest hotel information, the award entry forms, and the financial assistance application form.

Does your staff team include  a young professionals who will be 32 years of age or younger by August 31, 2024?  Consider the Young Professionals Class of 2024. The link for the application can also be found on page 2. There is no additional charge but there are some special sessions to attend during the conference along with other unique networking and learning opportunities.

Register for NAYDO 2024 today. Over 200 people already have!

NAYDO 2024 Conference Brochure



October 19, 1:30-2:30 pm Central 
AI and Fund Development
Presenter: Randy Klassen, CFRE, Fund Development Consultant, TR Leadership Consulting
>> Register   

November 9, 1:30-2:30 pm Central
Crafting a Compelling Case for Donor and Government Support
Presenters: Molly Thompson, SVP of Strategic Alignment, YMCA of South Hampton Roads, and Sherree Vodicka, CEO, NC Alliance of YMCAs
>> Register

December 5, 1:30-2:30 pm Central
Be a #YAdvocate: How Advocacy Can Help Advance Your Fundraising Goals
General advocacy information for all; specific U.S. federal funding info included
Kelly Kennai, Senior Director, Communications & Advocacy Engagement
Elena Rocha, Senior Director, Youth Development Partnership and Policy
Katie Adamson, Vice President, Health Partnerships & Policy
YMCA of the USA Government Relations and Policy
>> Register  

Don't forget: NAYDO Webinars qualify for Y-USA Leadership Recertification and CFRE certification credit. Past webinars are posted on the members-only section of the website. Contact Kristen Obaranec, CFRE, if you have trouble locating them. 


 By Erica Halpern, NAYDO Networks Manager 

Networks are open to all, and there is no limit on what you can participate in. Please contact me if you have questions about NAYDO Networks.

October 17, 12-1 pm Central
Staff New to YMCA Development Network (in last 3 years)
Topic: Getting to Know You!
Description: Join Network Leaders to learn more about the network, meet your peers, and share questions, challenges, and bright spots. We'll explore Hot Topics, facilitated discussions during which attendees can exchange ideas, resources, and lessons and get to know each other better.
Facilitators and Network Leaders:
Pam Hearn, CFRE - Chief Development Officer, YMCA of Greater Monmouth County
Darlene Hepburn - VP of Fund Development, YMCA of Greater Vancouver  
Elizabeth Kearns - Director of Development, YMCA of Fredericton 
Network Sponsor: SCORE Sports   

October 25, 1-2 pm Central
Camp Network
Topic: Raising Annual and Capital Funds for Camp
Description: This conversation will focus on insights for camps to raise annual and capital funds. No matter if you are just starting out in camp fundraising or an experienced fundraiser, Jeff will share stories and examples of different approaches to run successful annual and capital campaigns for camps. 
Presenter: Jeff Merhige - President & CEO, YMCA of Pawtucket
Network Sponsor: Campminder 

November 2, 1-2 pm Central
Small Y Network
Topic: Hot Topic Discussions
Description: Join the Small Y Network Team (YMCA associations with budgets under $4M) for Hot Topics, facilitated discussions during which you can share ideas, resources, and best practices, and connect with your peers.   
• Special vs Strategic Events - Do them? Not do them? 
• It’s Annual Campaign again. Now what? 
• What’s bugging you? What are your challenges with fundraising?
Angie Lassley - President & CEO, Salina Family YMCA
Shane Nelson - President & CEO, YMCA of Moore County
Paul Andresen - NAYDO Alumni & Retiree Team
Network Sponsor: American City Bureau  

November 14, 1-2 pm Central 
Grants Network
Topic: Building Your Association’s Grants Management Plan
Description: Hear from YMCA grant writers from varying sized associations and learn how to boost your organization's ability to manage the grants process from start to finish.
Nora Makky - Grants Compliance Officer, YMCA of the North
Pam Bailey - Senior Director of Fundraising and Public Relations, YMCA of Greater Flint Paula Wackenheim - Director of Public Policy and Initiatives, Oklahoma, Arkansas, and Louisiana Alliance of YMCAs
Network Sponsor: Grant Professionals Association  
Networks are open to all, and there is no limit on what you can participate in. Please contact me if you have questions about NAYDO Networks.

December 6 Application Deadline
One membership benefit is the opportunity for recognition. The NAYDO Communication Awards provide a chance for YMCAs of all sizes to submit entries for: 

•The NAYDO Strategic Communications Excellence Awards recognize exemplary YMCAs that have developed multi-faceted communications campaigns designed to inform, educate, or persuade specific audiences about the Y’s cause, impact, or an initiative. Each award will be given to small, mid-size and large Ys in these categories:
 Best Overall Campaign Excellence recognizes a YMCA for developing the best overall strategic campaign within its budget size. 
 Communications for Inclusion recognizes a Y that has showcased its extraordinary work to targeting communications that are welcoming to those of an underserved group(s) including minorities, those of all abilities, or targeted demographics. 
 Philanthropic Communications recognizes YMCAs for a clear and creative strategic approach to the development of communications fundraising campaigns.
 Small Budget Star recognizes YMCAs that have developed a multi-faceted communications campaign designed to inform, educate, or persuade specific audiences about the Y’s cause, impact or an initiative while spending $5,000 or less.

Who in the YMCA Movement is moving the dial on communicating the YMCA mission, vision and purpose? Nominate them as the Cause Communicator of the Year. This person does not have to come from your YMCA. This award recognizes a YMCA leader's efforts to inform, educate and engage their team, volunteers, donors and/or community. Often a CEO, Board Chair, Volunteer, or Branch Executive, this person clearly articulates a vision that inspires and motivates others.


YMCA of the Rockies is offering a mountain experience with lodging and activities for attendees from April 1 with departure on April 3, conference opening day. Post Conference stays April 6-7 are available also at a special rate that includes a paid activity voucher. YMCA of the Rockies' Estes Park Center is 1.5 hours northwest of Gaylord Rockies and is adjacent to Rocky Mountain National Park. Check out YMCA of the Rockies online. To book your stay, call 888-613-9622 and say you are with NAYDO. Or, contact Carrie Rossman for more details.

Giving USA Report 2023 Follow Up

Thanks again to Gail Glasser, senior consultant at Lighthouse Counsel and Y alum, for leading the August webinar. Gail provided interesting follow-up info.

The Silent Generation (1925-1945) have the largest base of donors (88% give) and make up 26% of the total individual gifts in the US.
The Boomers (1946-1964) have the second largest donor base with 72% giving. They make up 43% of the total individual gifts in the US.
Millennials make up 11% of total gifts and 84% give. 
Gen X makes up 22% of the total giving.
Gen Z and Generation Alpha are too early to tell in terms of percentages.
How generations respond to different asks and use social media and online giving are different. The article offers some insights into that mix.
Here are five take-aways from this year's report.   


NAYDO's Newest CFREs
Jennifer Yeomans, Manager, Fund Development & Marketing
YMCA Greater Saint John, New Brunswick, Canada

Teri McGuill, Chief Development Officer
Arlington-Mansfield Area YMCA, Texas

AFP Board Member
Michelle Edgerton, Executive Vice President of Advancement
YMCA of the North


Increase your productivity with 15-minute meetings  Wall Street Journal
Professional Development
Upskill: Train current employees in new areas instead of hiring  Kellogg School at Northwestern University
Donor Relations
How to maintain donor relationships during staff transition Johnson & Grossnickle

eDevelopments Disclaimer  Unless they are NAYDO members, sponsors or exhibitors, the websites, consultants, and other resources cited in these articles and links are not endorsed by NAYDO. The information is provided as food for thought only!