News & updates from North American YMCA Development Organization 
June 2021


Message from the NAYDO Chair

Dear NAYDO Members, 

I’d like to toast the Ys in the United States that are reemerging and reopening camps and summer programs. In Canada and other places, we remain on hold. We all need a summer with our traditional activities back in action.

However, with the title of this message, I was thinking of NAYDO as a bottom-up organization. With just one full-time and two part-time staff members, NAYDO relies on members and volunteers for new ideas, changes, and solutions to our challenges.

One example is we expanded NAYDO's research of relevant topics for NAYDO 2022 by inviting the entire Conference Committee to share ideas from their Ys. A few weeks ago, we held a brainstorming session to come up with suggested topics for NAYDO 2022 Conference workshops and Hot Topics. It was a productive call and generated many excellent topics.  

Other ways to be involved in NAYDO include serving on the Conference Committee, volunteering on-site at the 2022 Conference in Tampa, engaging in Network discussions, and becoming a member of ART, the Alumni and Retiree Team. NAYDO Council members serve in countless roles, guide our strategic plan, and bring many new suggestions to our attention.

It’s going to be a busy Y summer: be sure to set aside time for NAYDO and for your professional development. There are excellent monthly webinars scheduled - check them out below. The Redwoods Group will continue the Anti-Racism YMCA conversation. And, we’ll see what else bubbles up from NAYDO members and volunteers.

Zane Korytko

NAYDO Council Chair
Chief Executive Officer | Directeur General
YMCA of Greater Moncton| YMCA du Grand Moncton

Upcoming NAYDO Webinars

Thursday, June 17, 1:30 p.m. Central / 2:30 p.m. Eastern
2021 Giving USA: Trends and What it Means for Your Y
Presenters: Ter Molen Watkins & Brandt
Don Souhrada, President & CEO
Amy Funk, Senior Vice President
Meagan Downey, Senior Vice President

Join us for a discussion of the 2021 Giving USA data and about how you and your YMCA can use this and other data sources to be strategic, creative, and confident as you chart the right course in a rapidly-changing world. 

>> Register

Thursday, July 15, NOTE TIME CHANGE 12 p.m. Central / 1 p.m. Eastern
Penelope Burk/Cygnus Research 2021 YMCA Donor Survey
Presenter: Penelope Burk and Cygnus Research

Join renowned author and researcher, Penelope Burk, in this thought-provoking webinar on how COVID-19 and other major events last year impacted American donors personally and shaped their giving. Thanks to NAYDO’s and Cygnus’ longstanding partnership and the participation of 17 Ys in the 2021 Burk Donor Survey, Penelope will be able to compare information from Y donors with the national survey data. Most important, she will talk about how donors expect to give this year and how they are managing their philanthropy in a rapidly changing world. 
>> Register

Thursday August 19, 1:30 p.m. Central / 2:30 p.m. Eastern
Endowment: The Bridge for Sustainability Between Today and Tomorrow
Presenter: Robyn Furness-Fallin CFRE, DBD Group

2020 showed the critical importance of endowments and reserved funds in helping a YMCA weather a storm, adapt facilities and programs quickly, and be a good partner in addressing community needs. In a changing fundraising environment, how do you make planned giving and growing the endowment fund a priority? On this webinar find out:

  • The critical importance of a strong endowment program to a sustainable future for your Y
  • Learn the fundamentals of a strong endowment program
  • Make the case for endowment with your leadership volunteers
  • Make the case for endowment with your donors – connect the now and later

>> Register

NAYDO Network Events

June 9, 12 pm Pacific/2 pm Central/3 pm Eastern
Smaller YMCAs (<$4m) - Social Media and Telling Our Story Differently We will expand on the conference sessions with a few Y’s sharing what works (and doesn’t work) for them in the world of social media. Then, we will ask you to share the same! 

Sponsor: American City Bureau, Inc.

June 23, 1 pm Pacific/3 pm Central/4 pm Eastern
Young Professionals (under age 40) - Working with Volunteers as a Young Professional  Being successful in philanthropy requires the ability to recruit, motivate, train, manage, and recognize volunteers. Bruce Ham will lead a presentation specifically designed for young professionals dealing with the important skill of working with volunteers. There will be time for Q&A and the opportunity to share your challenges.  
>> Register
Sponsor: Power Systems

June 24, 10 am Pacific/12 pm Central/1 pm Eastern 
Marketing & Communications - Sizzling Hot Topics for the Summer and Beyond  A facilitated discussion on three topics:
- Annual Campaign Planning: What's changed?
- Membership Marketing: What's working/different?
- Staff Recruitment Marketing: What's working/different?

Network Sponsor: LucidPress

June 24, 12 pm Pacific/2 pm Central/3 pm Eastern
Program and Membership - Developing Frontline Staff to Share the Y's Impact

Network Sponsor: PowerUp Fitness

For more information on Networks, contact the NAYDO Office or Erica Halpern, NAYDO Networks Coordinator. To receive event invitations by email, add a specific network to your record. Simply reply to this email or use this link to MODIFY your record and add it yourself.

YMCA Mexico Announces New Interim Leader

NAYDO Chair Zane Korytko received a letter from Alejandro Hernández Escalante, Board Chair of Mexico City YMCA Group, announcing Ernesto Gaona’s retirement from the Y. The board appointed Juan Baqué González as interim General Secretary of the Mexican Federation of YMCAs. Since 2006, Juan has been the Rector of the YMCA University; has been active in LACA, the YMCAs in Latin America and the Caribbean; and in NAYDO. We hope Juan will be able to join NAYDO at the 2022 Conference.

NAYDO 2022 Info

April 6-9, 2022 | Hosted by Tampa Metropolitan Area YMCA

Download the NAYDO 2022 Conference Rates and Hotel Reservation Information. Be sure to include NAYDO in your budget planning process! The complete conference brochure will be available when registration opens October 1.
Watch the Tampa 2022 videoIt will be time to travel again, and Tampa provides an ideal location.

Make your hotel reservations. 22% of hotel rooms are sold out.

Submit a 2022 Call for Presentations. Consider presenting a workshop to share what you are doing, how you are engaging with volunteers, what you are doing differently with campaigns this year. Deadline is June 21, 2021, but priority consideration is given to those who submit earlier.


NAYDO Annual Membership Re-Enrollment

If you are receiving this email, you are in the NAYDO Association Membership/Virtual Training Subscription Database for the September 1, 2020 - August 31, 2021 NAYDO year. Later this summer, you will need to accept an email invitation and update your information to continue to receive NAYDO communications for the upcoming NAYDO year that goes through August 31, 2022. This does not obligate your YMCA to re-enroll but merely grants NAYDO permission to communicate with you and ensures your benefits stay activated until such time as your Y informs us it is not renewing which of course we hope is not the case. Watch for more information during the summer, or contact the NAYDO Office by email or call 504 464 7845. 

NAYDO 2022 Sponsors and Exhibitors

The Sponsor and Exhibitor team, under the leadership of Suzanne Green, The Y of Central Maryland, is busy getting ready for Tampa. If you have a vendor or suggestion of a company that should be an exhibitor, please contact Suzanne. See the full list to date of sponsors and exhibitors.

NAYDO members save 20% off CFRE certification

One perk of your NAYDO membership is that you always enjoy 20% off the cost of the Certification Fund Raising Executive (CFRE) certification. As a CFRE, you demonstrate to colleagues, donors, your board, and others that you are a knowledgeable fundraising professional working to the highest ethical standards. CFREs say the certification has provided valuable benefits:

  • 83% say it positively impacted earning potential
  • 90% say it provided enhanced professional opportunities
  • 92% say it increased on-the-job confidence

July 15, 2021, is the next CFRE application deadline. Learn more about initial certification.

Tips and Tactics  

Board and Volunteer Development
Charity Village shares 5 ways to get board members excited and involved in fundraising

Annual Support

Claire Axelrad, J.D., CFRE, offers 8 tips to enhance what you’re already doing to attract and sustain individual donor fundraising. From Bloomerang

Professional Development

Advice on how to take charge of your professional development from the Kellogg School of Management at Northwestern University

Major Gifts

The monthly May webinar featured Doug Dillon, Jerold Panas, Linzy & Partners CEO, and Senior Consultant Christian Rieseberg discussing Major Gifts - your pathway to a successful and meaningful annual campaign. A few takeaways: Consider them probable donors, not prospects; a major gift is one the donor has to stop and think about; stewardship will set you apart from other organizations; 90% of fundraising work precedes the ask. Recording is on the members-only section of the website. Daxko is the sponsor of the monthly webinar series. 

eDevelopments Disclaimer
Unless they are NAYDO members, sponsors or exhibitors, the websites, consultants, and other resources cited in these articles and links are not endorsed by NAYDO. The information is provided as food for thought only!

Have an accomplishment or inspirational Y story to share? Contact Kristen Obaranec.