News & updates from North American YMCA Development Organization December 2019
Message from the NAYDO Chair
Dear NAYDO Members,
NAYDO Council Chair
Senior Vice President & Chief Development Officer
YMCA of San Diego County
What's NewThere's a new format for eDevelopments. Starting with this issue, you'll find shorter articles with content that's relevant to the NAYDO educational tracks. Let us know what you think of this change! A member benefit, eDevelopments comes to you six times a year.
December 19 Webinar (1:30 p.m. Central)
Adam Clevenger, CFRE, Loring, Sternberg and Associates
Successful stewardship is proven to increase gift frequency and amounts. However, staff devote the least amount of their time to stewardship. Stewardship starts with the “thank you” and can be implemented by simple and effective steps, leading to the next gift and greater donor loyalty. In this session, participants will learn five key features for improving their thank you letters, develop a stewardship calendar to intentionally plan stewardship moves, and receive stewardship examples to take back to their Ys. Regardless of portfolio, number of donors, or time allotted to stewardship, this session will help fundraisers manage and improve stewardship.
NFD: New Financial Development Staf
SFD: Seasoned Financial Development Staff
EX: Executive Directors, CEOs, COOs
BD: Board Members
FV: Fundraising Volunteers
SMY: Small and Mid-Size YMCAs
NAYDO Members Earn CFRE Credential
We are proud to recognize six NAYDO members who recently became Certified Fund Raising Executives:
See the article at the end about becoming a CFRE in 2020.
YMCA of Greater Louisville Opens New Branch
Check out the new Republic Bank Foundation YMCA in West Louisville, Kentucky, opening Dec. 14. Collaborating partners and tenants include Norton Healthcare, Republic Bank & Trust, ProRehab Physical Therapy, Gilda's Club, and Family and Children’s Place.
Louisville Business Journal article and photos
Major and Planned Gifts
January 16, 2020, Webinar (1:30 p.m. Central)
Major Gifts in 4 Simple Steps:
How to Start and Grow Individual Giving at Your YMCA
Presented by Amy Eisenstein, ACFRE
>>Read the description and register
Marketing & Communications
Here Comes Generation Alpha
How should marketers connect with members of Generation Alpha as they become consumers and donors in the years to come? Find out!
Read this blog, courtesy of Stephen Dupont, APR, about Generation Alpha, those born between 2010 and 2025 to millennial and Gen-Z parents.
Volunteers in Philanthropy are YMCA VIPs
The Volunteer in Philanthropy program is designed to facilitate networking among volunteers at the NAYDO 2020 Conference and beyond. There are special opportunities to connect at the Gaylord in April, along with a Board and Development track in each round of workshops. The program chair is Mike Hood, a long-standing, active volunteer of the YMCA of San Diego County. Take advantage of the Young VIP activities for those Under 40-ish. Justin Stearns, Monsanto Branch Board Chair, Gateway Region YMCA, leads the Young VIPs.
Philanthropy School Fundamentals &
Capital Readiness and Planning Workshop
Philanthropy School Fundamentals are four workshops that will provide a basic understanding of financial development components. Conference educational workshops build on the fundamentals. Workshops are simultaneous, Wednesday, April 1, 9:30 a.m.–12 p.m.
Annual Campaign Fundamentals
Culture of Philanthropy Fundamentals
Grants 101: Navigating the Grants Process from Start to Finish
The YMCA Capital Readiness and Planning Workshop is designed for staff and volunteer decision makers and reviews the four phases in capital planning and development. Wednesday,
April 1, 8 a.m.–4:30 p.m. Must register in advance.
Don’t forget to plan for a Tuesday arrival! To book a Tuesday night room at The Gaylord, contact the NAYDO Office to put be on the waiting list: the NAYDO block for Tuesday night is sold out.
NOTE: NAYDO Conference rates changed December 5: payment in full is only choice through the January 31 registration deadline. More than 1,070 have registered already. The Gaylord Hotel NAYDO room block is sold out, but we are working to make additional rooms become available. Contact the NAYDO office to get on the waiting list instead of booking elsewhere.
Conference Special Event
NAYDO Day on Capitol Hill
Don’t miss this opportunity to meet your members of Congress on Capitol Hill to educate them about the Y’s impact in your community and encourage them to support policies, programs, and federal funding that will help the Y better serve communities everywhere.
Led by Y-USA’s Office of Government Relations and Public Policy, this experience includes a pre-conference webinar, breakfast session with congressional leadership and visits to congressional offices. Advance sign-up by February 19, with an $80 fee that includes transportation, breakfast, webinar, and on-site materials.
Small Ys (<$2M) may apply for an $80 grant, courtesy of the YMCA of Metropolitan Washington. We continue to take applications, but priority is given to those who applied by the Dec. 4 deadline.
All staff and board members are welcome! Attendees from outside the U.S. will be paired with a state delegation to attend congressional meetings. firstname.lastname@example.org
Measuring the Impact of Gifts
There’s a new rating system for charities that aims to measure the impact of gifts.
Donors don’t want their money misused or used less effectively than it could be. ImpactMatters joins several well-established rating sites. What do you think of effectiveness vs. efficiency? >>Read the New York Times article. Learn more at ImpactMatters.org.
Make a 2020 New Year’s resolution to become a CFRE
If you’ve thought about becoming a Certified Fund Raising Executive (CFRE), make it happen in 2020.
The CFRE is the only accredited, globally recognized certification for fundraising professionals. It demonstrates your fundraising knowledge and commitment to donor-centric best practices.
January 15, 2020, is the next CFRE application deadline. Current NAYDO members enjoy a 20% discount on CFRE certification fees (special rate of $700). Perks of being a CFRE:
- 90% of CFREs say the certification led to enhanced professional opportunities.
- 92% of CFREs say it increased their on-the-job confidence.
- CFREs earn, on average, 17% more than non-CFREs.
CFREs are committed to confidence, ethics, and professionalism in all facets of their work. If you’re ready to work towards achieving your CFRE in 2020, check out the application requirements. There is a Wednesday session about becoming a CFRE at the NAYDO 2020 Conference.