NAYDO eDEVELOPMENTS

April 2023   News from North American YMCA Development Organization   
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Message from the NAYDO Chair  



 
REFUEL, REINVIGORATE, REENERGIZE

Dear NAYDO Members,

The NAYDO Conference is like a rejuvenating pilgrimage for me: an annual gathering of the Y fundraising faithful. While in Houston, I heard so many attendees say they were happy to be with ‘their people,’ and it’s true. YMCA volunteers and development professionals are a special group indeed. We think in similar ways. Often, we can finish another’s sentence or thought. We like to share … ideas, materials, even staff. And, we certainly like to have a good time!

As always, my Y is already benefitting directly from what I learned during the conference, and I hope yours is, too. Thanks to all who participated as an attendee, sponsor, exhibitor, presenter, awardee, Host Y volunteer, facilitator, convener, committee member, or other role. It really does take a village to deliver this first-class experience. We are grateful to you all!

Starting my term as NAYDO Chair is both exciting and a bit overwhelming. Past chairs have been most helpful. Zane Korytko and Shelly McTighe-Rippengale, thank you for helping to prepare me for this role. In partnership with Y-USA, Y Canada, and YMCA Latin America and Caribbean and drawing on the incredible experience, expertise and enthusiasm of our NAYDO Council members, I am excited about 2023 and beyond.

Please get more involved in NAYDO! You and your Y will benefit, and so will NAYDO. 
I encourage you to participate in monthly webinars, network events, a NAYDO Academy, and other virtual activities. Or better yet, become a presenter for a session. Serve on a committee. Share your successful ideas. Contact us to help find a fit for your interests and available time.

Here's a simple but profound thought a colleague recently shared with me: We’re not a Movement unless we are all moving together in the same direction. I believe NAYDO helps provide that direction by inspiring and strengthening the philanthropic culture of the YMCA. This cannot be accomplished without you.

In YMCA service,
Carolyn Grady, NAYDO Chair
SVP, Chief Development Officer, YMCA of Greater Pittsburgh

P.S. Keep reading for important updates regarding your Member Benefits! 

2023 CONFERENCE UPDATES 

Handouts & Recordings
Conference handouts and recordings will be posted to the Assn Members Resources section of the website by May 15 so all NAYDO Members – whether you attended the conference or not – have access to the information.
UPDATE from onsite attendees: You now can access all handouts, whether or not you attended a specific workshop. Use the Conference Mobile App to log in and enter the verification code. Open Workshop Handouts on the home page, then Attachments. Workshops are listed in alphabetical order by workshop title for the handouts we received from presenters. You can view, email, etc.


Check Out the Fun!

Here are two digital galleries from the conference:
360 Photo Booth Gallery and Selfie Photo Booth Gallery 


Congratulations to These Winners

Congratulations to Ted Cornelius, Executive Director of the Tennessee State Alliance of YMCAs, winner of the Houston registration check in, for a free 2024 Conference Registration. Ted's name was randomly selected at the end of the conference. The winner of a 2024 Conference Registration for completing the overall evauation is Jeff MacNeil, Manager of Fund Development, YMCA of Cape Breton in Nova Scotia. 

Special NAYDO Webinar with Y-USA Government Relations and Policy

Tuesday, May 9, 1-2 pm Central  
How and Why to Work with Community Development Financial Institutions and Their Resources, including New Market Tax Credits
Presenters: 
Don Hinkle-Brown, President and CEO, The Reinvestment Fund
Lauren Koontz, President and CEO, YMCA of Metro Atlanta
Kathleen Walsh, President and CEO, YMCA of Metro North
 
In this webinar you will learn the history and purpose of CDFIs; when Ys should work with them (what are the right circumstances); how to evaluate fit (local vs. national financial entity); how CDFIs are different; and special opportunities (NMTC regional deal, refinancing unfavorable debt, and innovative examples). Hear from a local Y who has successfully worked CDFIs and NMTCs 4 times.

>> Register

 


MONTHLY WEBINAR SERIES

May 18, 1:30-2:30 pm Central
Turning Event Attendees into Loyal Donors
Presenter: James Goalder, Partnership Manager, Bloomerang

Too often, event attendees are viewed by Development Teams as "bonus" donors that can't be counted on to be retained. They can be retained and turned into loyal donors with proper engagement. Webinar attendees will learn how to:
• Turn event attendees into recurring donors and major donors
• Leverage technology to increase engagement of one-time donors
>> Register
       
June 15, 1:30-2:30 pm Central
Moving from Event Sponsors to Annual Partnerships 
Presenter: Devon Maloney, Vice President of Fund Development and Community Services, Lakeland Hills Family YMCA

An Annual Partnership offers donors at any level a customizable 12-month sponsorship agreement that combines benefits through special events, program initiatives, cross-promotion, and more. These partnerships allow Development Offices to eliminate repetitive asks throughout the year and have one solicitation for the entire calendar year. Annual Partnerships are a vital resource to maximize contributions and move your fundraising from transactional to transformational. Webinar attendees will learn these steps:
• Prospect: Learn how to find your prospective Annual Partners for the upcoming year.
• Discovery: Learn how to evaluate the donor’s motivation to engage and prepare a proposed Annual Partnership Grid.
• Solicitation: How to prepare for the solicitation conversation. What are the benefits of this arrangement for the donor?
• Annual Flow: What does the rest of the year look like? What internal processes are needed?
• How to thank your donors, all year long!
>> Register

2023 Eagle Award for Excellence in Fundraising

The NAYDO Eagle Award for Excellence in Fundraising is presented annually to YMCA Associations that have demonstrated outstanding achievement in YMCA philanthropy.

Congratulations to the 2023 awardees: 
YMCA of the Okobojis
In 2019, volunteers and staff at YMCA of the Okobojis developed a vision for a $6.5M capital campaign, which grew over time into a $10M comprehensive campaign to include annual, capital and endowment. The Y’s annual operating budget is less than $4M!... so the campaign goal is big and bold!  

The second bold approach was to include debt reduction as part of the campaign, with the goal of becoming debt free. They communicated how becoming debt-free would lead to greater gains in future years: the Y will be able to reinvest $250K back into annual operations. By including $1M of endowment growth in their overall campaign goal, the returns from those dollars will generate an additional $50K per year to reinvest back into programs and services, helping to ensure sustainability and future success. 


YMCA of Metropolitan Dallas
The Dallas Y is addressing critical community needs in zip codes with the highest levels of health and education gaps, poverty, economic instability, crime, and lack of resources. The two-year, $24M campaign has a capital stack that includes raising $17M in philanthropic support. Communication is a critical component of the Dallas Y’s donor-centered fundraising. They are building an endowment plan to increase the corpus from $36M to $100M by 2030. During their campaign, they increased their endowment by $5M by establishing 60 new named funds.  

The Dallas Y leads the efforts of the national YMCA Day of Giving. They share their plan to promote and execute as well as share turn-key resources, with Ys that want to join in. This is a fantastic opportunity, especially for smaller Ys to encourage membership giving.
ymcadayofgiving.org.  
2023 Communications Contest Awards

Communicating our cause is critical to the success of our YMCAs. Each year, NAYDO recognizes exceptional storytelling, case development, marketing strategy and execution. Congratulations to these Ys!
Samples of their work can be viewed on the NAYDO website.

COMMUNICATION CHAMPION FOR INCLUSION - recognizes a Y that demonstrated a commitment to welcoming and serving all.  
YMCA of San Diego County

SMALL BUDGET STAR - recognizes YMCAs that developed a multi-faceted communications campaign to inform, educate or persuade specific audiences about the Y's cause, impact or an initiative … all while spending just $5,000.
YMCA of Greater Halifax/Dartmouth

BEST OVERALL CAMPAIGN EXCELLENCE - recognizes a Y for being the best overall in a strategic campaign. This year, three Ys were awarded in different budget categories.   
Eugene Family YMCA – small budget  
YMCA of South Hampton Roads – midsize budget
YMCA of Greater Houston – large budget

PHILANTHROPIC COMMUNICATION CHAMPION - recognizes YMCAs with a strategic approach to developing effective communications and fundraising tools. The showcase is judged on the entire effort, not just a single piece. 
YMCA of Simcoe-Muskoka

CAUSE COMMUNICATOR OF THE YEAR - recognizes efforts by a YMCA leader to inform, educate and engage the Y team, volunteers, donors and/or community. 
YMCA Bogotá y Cundinamarca

NAYDO 2024 CALL FOR PRESENTATIONS 

Have a success story you would like to share? Submit your workshop idea through NAYDO's Call for Presentations. The deadine is May 19, 2023, with priority consideration given to those submitted by May 9. If you do not want to be a presenter but would like to suggest a topic, contact Educational Tracks Chair Andrew Powers now.

Workshop Proposals are reviewed by NAYDO Track Deans who make their recommendations to the Conference Committee with final approval by NAYDO Council.   Presenter selection takes place in the summer.  

NAYDO 2024 HOTEL RESERVATIONS ARE OPEN

Arrive Wednesday, April 3  |  Depart Saturday, April 6 | Reserve Now

NAYDO Conference will NOT start until 4 pm Wednesday, April 3, so plan to fly into Denver International Airport on Wednesday, April 3. The Gaylord Rockies Resort and Convention Center is only 15 minutes from the airport. Rooms are extremely limited Tuesday night, so plan to arrive  Wednesday.
 
YMCA of the Rockies is offering a preconference mountain experience with lodging and activities for attendees beginning March 29 and departing April 3 for conference opening day. To experience this unique YMCA site, call YMCA of the Rockies central reservations office, 888-613-9622, noting you are with NAYDO. Or, contact Carrie Rossman for details. 

Single/Double Room Rate: $269 USD plus tax of 15.25% currently 

For a room block of 10+ rooms or other questions contact Mary Zoller, Operations & Conference Director, 504-858-3379. 

2024 Denver Mile High Giving | Denver Preview Video

TIPS & TACTICS  

 

AP Stylebook philanthropy terms   AP Stylebook
A new study: What Americans think about nonprofits  Nonprofit Pro
Talent vs. Teamwork - what matters more? Kellogg Insight
Corporate CEOs and changes in marketing  WSJ
Why does your supervisor reject your good ideas? What to do about it. WSJ

eDevelopments Disclaimer  Unless they are NAYDO members, sponsors or exhibitors, the websites, consultants, and other resources cited in these articles and links are not endorsed by NAYDO. The information is provided as food for thought only!