NAYDO 2017-18 Webinar Series
Sponsored by Daxko
We are excited to again have Daxko as our Webinar Series Sponsor!
*Webinars will take place from 1:30-2:30 pm CST on the third Thursday of the month unless otherwise noted.
October 19 – Six Winning Strategies that Really Work
Bruce Ham, YMCA of the Triangle Area, bruce.ham@ymcatriangle.
What compels donors and volunteers to be a part of your Annual Campaign? We will look at proven strategies that have worked in successful campaigns with an emphasis on the practical application of six winning strategies and how they can work in campaigns of any size. Learn more about how the YMCA of the Triangle Area successfully implemented these strategies for double-digit growth in their annual campaign.
Target audience: NFD, SFD, EX, BD
November 16 - Strategies for Raising More Money in your Annual Campaign – YMCA Pilot Results
Jeff Dubberley & Scott Koblyk, Cygnus Applied Research,
YMCA of the USA & NAYDO have embarked on three-year Pilot Project with 10 different YMCAs from across North America to test and evaluate different strategies and approaches for increasing supporter revenue and enhancing donor retention. The first year’s results are in and they are exciting. Collectively, the YMCAs in the Pilot Project have significantly increased their annual campaign revenue, improved supporter engagement and are on-track to increase overall supporter numbers by making a few simple changes to the ways in which appeals are positioned to prospects and donors stewarded between campaigns.
Learn more about the necessary strategies for increasing donor support, and the statistical evidence that these approaches genuinely work in YMCAs of all shapes and sizes.
Target audience: NFD, SFD, FV
*December 14 - Beyond the Thank You Note: The Importance of Year-Round Donor Stewardship
Mary Kay Polston, CFRE, YMCA of the USA, email@example.com
Donor stewardship is so much more than a thank you note and a tax receipt. It’s about deepening donors’ connections to our organization, sharing how we deliver on their desires to make a difference, and demonstrating the impact of the work that they make possible through their support. This webinar will provide a foundational overview of the four key components of donor stewardship - Acknowledgement, Recognition, Reporting and Engagement – and share practical examples from both local Ys and other non-profit organizations.
Target audience: ALL
January 18 - 3 Secrets to Raising Major Gifts You Can’t Survive Without
Amy Eisenstein, ACFRE, firstname.lastname@example.org
Are you frustrated and overwhelmed by the idea of raising major gifts? If so, join Amy Eisenstein as she simplifies three important concepts of raising major gifts and shares 3 secrets which will ensure you raise major gifts this year!
Want a sneak peek at the secrets?
- Your best prospects are hiding in plain sight
- If you get a meeting, you’ll get a gift
- You’re using the wrong metrics
In this webinar, Amy explains the three secrets, provides answers, and shares her sought after metrics worksheet to guarantee the best outcomes for your major gift efforts.
Target audience: NFD, SFD, EX, BD, FV
February 15 - Assessing Your YMCA's Readiness for a Planned Giving Program
Cathryn France, YMCA of Greater Vancouver & Bart Landess, YMCA of Greater Charlotte, Cathryn.email@example.com, firstname.lastname@example.org
When implementing or re-energizing a planned giving program, it is not enough to simply state that your organization accepts planned gifts. This webinar will cover prospecting and stewardship, and use a case study of a re-engagement strategy that resulted in a significant commitment in legacy expectancies. It will also cover the types of planned gifts an organization can accept, and the pros and cons of accepting certain types of gifts.
Target audience: SFD, EX
March 15 - Augmenting Reality: Adding Digital to the Physical to Communicate Your Cause
Chris Farias, Kitestring, email@example.com
PokemonGo might be a fad - but the technology behind it isn't. How can you stay ahead of the tech game and become relevant with an audience craving social interaction? In this webinar you'll learn how to add life to your print pieces, draw members to your Y locations, communicate your cause, and create a new audience - while cutting costs doing it!
Target audience: NFD, MC, PD
April 19 - Developing a Year-Round Comprehensive Fundraising Strategy
Scotty Jackson & Diane Jackson, YMCA of Pierce & Kitsap Counties, Camp Seymour
In this session, we'll examine the best of year-round fundraising efforts from camps and Ys around the US to help participants prepare to craft their own year-round, comprehensive fundraising strategies. Capital, grants, annual campaign and endowment/legacy giving will be addressed. Unique strategies in donor identification and stewardship will be examined. We'll share templates and tools we've discovered along the journey. Bring your creative ideas!
Target audience: NFD, SFD, EX, Camp Staff
About to launch your capital campaign but don't know where to start in regards to marketing and communication materials? In the middle of your campaign, but need to improve your case for support? Join us for this session to understand what is needed for successful capital communication before, during and after your campaign. You will leave this webinar with a specific, actionable communications checklist as well as sample materials as presenters walk you through a case study of the La Jolla YMCA's successful $15.5 million capital campaign.
Target audience: SFD, MC, EX
June 21 - Capital Campaign Readiness and Advice Meetings
Are you getting ready to plan a capital campaign - then don't miss out hearing about your choices for approaching prospective donors to determine the feasibility of a campaign for your Y. Conducting a feasibility study is the traditional way to assess case, volunteer leadership, and prospective donors. What if you parlay this traditional concept into a fresh new approach – advice meetings? Understand the importance of advice meetings as a strategic approach to feasibility studies to help cultivate prospective donors and leaders for a Y capital campaign.
Learn how to leverage major gifts as the bridge to prospective capital campaign donors and an important part of the bundle approach when asking donors to give to the YMCA cause. In this session Darlene shares a Canadian large YMCA experience and Brenda provides a US camp experience.
Target audience: SFD, EX
July 19 - Scouting, Recruiting & Coaching Big “L” Leaders for a Great Volunteer Board
Bruce Berglund and Robin Jordan, Donor By Design Group,
Leadership is everything. A strong leadership team will not only help you meet today’s challenges but will also help you achieve your vision for the future. How do you make sure your board is able and willing to help your Y achieve its philanthropic goals? “Big L” Leaders don’t join your board by accident. A strong board requires continual cultivation. This session will address how to recruit and retain strong leaders for your board and/or volunteer committees.
Target Audience: ALL
FREE registration for our webinars is a NAYDO Membership benefit. Non-Members should contact firstname.lastname@example.org or call the NAYDO Office at 504-464-7845 for options on participating.
Each NAYDO Webinar qualifies for 1.0 hr of CFRE credit as well as Y-USA leadership development.
If you have a particular topic you'd like us to cover, please share your ideas with Pam Hearn, Membership & Education Director, at email@example.com.