NAYDO 2018-2019 Webinar Series
Sponsored by Daxko
We are excited to again have Daxko as our Webinar Series Sponsor!
*Webinars will take place from 1:30-2:30 pm CST on the third Thursday of the month unless otherwise noted.
*November 8, 2018 - Special Interest
Recruiting Diverse Boards – Melissa Oliver, YMCA of the Triangle Area
Participants will be prompted to discuss and learn about importance of diverse boards and learn strategies to identify and recruit diverse boards. They will also be introduced to a model of a series of Nominating Committee meetings that begin with identifying board gaps, prospecting, and making the ask. Learnings will be tied to benefits of a diverse board, including philanthropy work. As a result of this workshop, participants will have explore how a diverse board aligns with the Y mission and the development of Cause-Driven Leaders; learn how to develop strategies to identify volunteers that represent and reflect the communities being served; understand the role and structure of a Volunteer Nominating Committee; and learn about a volunteer prospecting and nominating process model.
Target audience: NFD, SFD, EX, BD, FV, SMY
December 20, 2018 - Special Interest
In this workshop, we will share how to navigate around obstacles and barriers that naturally arise between operations and fundraising at the YMCA. By prioritizing a foundational relationship between the branch staff and financial development team, you can positively impact the culture of philanthropy, engaging staff and volunteers of all levels. Participants will understand the importance and impact of the collaborations between findev and branch staff, gain tips and tools to establish and maintain good report, learn how to successfully integrate association staff into branch operations and their team, and leave with an action for first steps to build a strong relationship.
Target audience: NFD, SFD, EX, PM, BD, SMY
January 17, 2019 - Major/Planned Gifts
Leveraging your anniversary or special celebration is a great opportunity for a Major Gift Campaign. Find out how Camp Manito-wish YMCA & YMCA Camp Coniston planned their 100th Anniversary celebrations. Camp Manito-wish YMCA planned a Major Gift Campaign leading up to its 100th Anniversary. YMCA Camp Coniston used its 100th Anniversary Celebration to lead into a Major Gift Campaign. As a result of this workshop, participants will learn how to plan a special anniversary event; become aware of how to plan a campaign; find out how to leverage the campaign and special event anniversary to maximize development opportunity.
Target audience: NFD, SFD, EX, BD, SMY
March 15, 2019 - Marketing/Communications
How to Stay Lean and Mean at the Social Media Buffet – Rebecca Thorpe, Walla Walla YMCA
There are over 340 social networking websites listed on Wikipedia – today. The numbers change daily. How do we, as social marketers, figure out which platforms are worth our time, effort, dollars and content? What are we marketing? Who are we marketing to? How do we do it, keep it up-to-date, organized and relevant? Oh, and stay focused on our cause and our Y messaging. This webinar will specifically touch on: Facebook, Instagram, Twitter, YouTube, Snapchat, Google+, Pinterest as well as Hootsuite. You can decide which platforms work for your Y and which don’t. Each one has its own culture that may or may not work for your Y. Let’s figure it out!
Target audience: MC, EX, PD, SMY
April 18, 2019 - Marketing/Communications
YMCA Program and Development/Marketing staff come together to show real-world examples of how to work together to strengthen your case for support. You will learn how to maximize donor dollars by effectively communicating program impact. This workshop will briefly look at the importance and growing trends of evidence-based program requirements from the funder's perspective. Participants will learn where to find useful data sources, templates for tracking program data and tips for managing data. We will present examples of how to communicate and visually engage the public, grantors and major donors. Participants will see graphic designs of trend maps, sponsorship packets, program brochures, infographics, social media ideas, case for support, donor campaigns, member newsletters and so much more. At the end of the session, we will share the tools we used and a real-world example of donor cultivation using what we have learned. As a result of this workshop, participants will learn best practices for collecting program data/outcomes to increase your program funding and discover how to cultivate donors with data that is meaningful and engaging.
Target audience: SFD, NFD, MC, PD
May 16, 2019 - Capital Development
Is Capital Feasible for Your Y? – Danny Maier, Donor By Design Group
Is a capital campaign on your horizon? How do you know what your goal should be? Is your case strong enough? Do you have the leadership capable of leading a campaign? Are there enough prospects to hit your goal? Do you even need a feasibility study? In this session, we'll identify the essential elements of any properly conducted feasibility study and the key questions you need to know to ask in order to move forward confidently. Dan will also share actual feasibility cases and study reports for your review as he shares his "Top 10 Lessons" and "Top 10 Mistakes to Avoid" with quite a few surprises. Participants will learn the key deliverables any good feasibility study should provide and what a feasibility study can and can't tell you; discover common mistakes to avoid in preparation; and learn how feasibility studies have changed over the years and what to look for in a partner for the study.
Target audience: NFD, SFD, EX, BD, SMY
June 20, 2019 - Capital Development
The Pentagon of Campaign Leadership: The CEO, CDO, Board, Campaign Steering Committee and Staff – Craig Shelley, Orr Associates
As our capital campaigns get larger and increasing comprehensive campaigns become the norm, success is truly a team effort. The CEO, CDO, Board, Campaign Steering Committee and staff all have roles to play independently and together to ensure success.
This session will define and differentiate the role of each of these key campaign leaders; explore the staffing and volunteer structures required for success; and establish the framework for sustainable campaign leadership that protects against transition of both staff and volunteer leaders.
Target audience: SFD, EX, BD
July 18, 2019 - Board/Volunteer Development
Engaging Millennials in Board & Financial Development – Jarrod Williams, Tampa Metropolitan Area YMCA & Nikole Constas, Fundraising Consultant
Millennials are the largest generation in the United States labor force but many Ys struggle to engage this demographic at the board, staff and fund development levels. This presentation will help you identify, engage, recruit and retain millennials as volunteers and donors. Jarrod and Nikole are NAYDO Young Professionals Alumni. As a result of this workshop, participants will find out how to identify where to look and how to find cause-driven millennials for board leadership and philanthropy; learn how to develop strategies to best engage the next generation of donors and board leadership; discover how to recruit and retain millennials as board volunteers; acquire donor-centered strategies for introducing millennials to philanthropy; and learn proven strategies for keeping millennials involved in the Y.
Target Audience: SFD, NFD, EX, BD, FV, SMY
FREE registration for our webinars is a NAYDO Membership benefit. Non-Members should contact email@example.com or call the NAYDO Office at 504-464-7845 for options on participating.
Each NAYDO Webinar qualifies for 1.0 hr of CFRE credit as well as Y-USA leadership development.
If you have a particular topic you'd like us to cover, please share your ideas with Pam Hearn, Membership & Education Director, at firstname.lastname@example.org.